Say sayonara to shelf stable and hello to High Pressure Pascalization (HPP). We’re changing up the baby food aisle by bringing fresh food directly from farm to fridge for your little ones!
As you know, in most store locations you’ll find us in the dairy section because our products are perishable (they can of course easily be taken on-the-go as they’ll last up to 4 hours unrefrigerated or, if your travels take you farther, just toss them in a cooler bag with an icepack or freeze and thaw them). But now we’re ready to take a walk down the aisle ;) We are beyond excited to announce that refrigerators stocked with Once Upon a Farm pouches can be found directly in the baby food aisle in certain locations! These super convenient fridges allow you to skip the trip to the dairy section and grab all the goods you need right in one place.
It’s not just the convenience we’re excited to share with you though. It’s the overall transformation of the baby food aisle from shelf stable to as fresh as it gets without the hassle of homemade. We’re talking HPP (or Cold-Pressure).
Fresh, nutrient-packed foods are essential for your baby’s overall health. Speaking of nutrient-packed, studies show that certain HPP foods may actually contain more nutrients than fresh food as HPP has been shown to affect the bioavailability of certain nutrients. (1)
What is bioavailability? Technically it is the “amount of a nutrient in a food that the body may ultimately use to perform specific physiological functions” (2) such as digestion and absorption. Your body can more easily absorb and utilize vitamins, minerals and various phytochemicals from certain foods over others, but there are other ways to affect bioavailability. You may have heard, for example, that cooking tomatoes increases the bioavailability of lycopene found in them (3). However, as we’ve learned with shelf stable food, exposure to heat can also result in nutrient loss. On the flip side of heating/cooking, HPP (Cold-Pressure) helps to both retain nutritional attributes of fresh foods and sometimes increase the bioavailability of the nutrition in your food (1).
So, is it healthier than homemade? In some cases, yes!
With even more options at the shelf than ever before, let’s recap the benefits of HPP and the difference between Cold-Pressured and shelf stable food.
Why opt for Cold-Pressured pouches?
- Starting with nutrition, the vitamins, minerals and enzymes of the foods remain intact. No preservatives here!
- Moving to taste, HPP (or Cold-Pressured) food tastes as fresh as homemade. HPP allows fresh taste, textures and fibers stay intact.
- As for food safety, the immense pressure applied via HPP destroys any potential pathogens. HPP also extends shelf life.
- HPP keeps the food as fresh as possible, retaining or increasing bioavailability of nutrient content.
Now we have a few questions for you to consider as you create your grocery list for the week… and a couple cheat sheet answers as well.
- Refrigeration is imperative to keep food fresh, so why has it taken us this long to bring that freshness to baby food? (We’re not sure why it’s taken so long, but we’re here to solve that problem.)
- If fresh is best for baby, do you want the food they’re eating to have a shelf life longer than they’ve been alive? (Nope.)
- And with the first few years of their lives significantly impacting how they eat thereafter, why not set them up for a lifetime of healthy eating?
So, let’s all raise a pouch to parenting and the next generation of baby food!
Once Upon a Farm